ETOP-Environment threat and opportunity profile – It is a technique to structure the The strategic managers must keep focus on the following dimensions-. ETOP analysis (environmental threat and opportunity profile) is the Understanding of management strategy or organization policy and. Etop in strategic management pdfEtop in strategic management pdf Etop in strategic management pdf.

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Changes in philosophy and leadership style are under the control of the manager. When organizations are alert and have enough resource they can turn a threat manageent an opportunity, such as a new technology that may displace one of the key products but also provides an opportunity for new product development.

ETOP-Environmental Threat and Opportunity Profile

Though some elements affect the organization as a whole, others affect only the management. It ,anagement important to recognize potential opportunities and threats outside company operations. But contrast the implications of this ETOP for a new manufacturer who is planning to enter this industry.

Oil and gas majors like Cairn, ONGC and Reliance have lined up plans for huge investments in-order to increase oil and gas production in the country, which has fuelled the growth. Customer preference for motorbike, which are fashionable, easy to ride and durable. GE is cash rich company. Ironically, stronger organizations can be exposed to a greater level of threats than weaker organizations, because success raises envy and competition which a successful organization needs to fight to get ahead.

Some of the impotent issues may be those related to market share, competitive pricing, customer preferences, technological changes, economic policies, competitive trends, etc.

Leadership matters a lot in controlling the internal environment. A matrix of comparison is drawn where one item or factor is compared with other items after which the scores arrived at are added and ranked for each factor and total weight age score calculated for prioritizing each of the factors.

Business Management Lesson: Environmental Threat & Opportunities Profile (ETOP)

Strategies are means of operationally signing a policy for goals and objective. This mahagement enable managers to violate strategies when it is necessary. Regards Vinay Kumar Sharma. Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation or organization.


For company to function very well and to be productive to its maximum standard effective strategy should not be impeded. Data should be collected from good sources otherwise the entire process of environmental scanning may go waste. Growing affluence among urban consumers; Exports potential high.

Understanding of management strategy or organization policy and effectiveness is not as easy; it requires looking at how company is griped with challenges, looking at the threats and opportunities and finding solutions for facing it.

Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected. And finally the strategy manger uses his judgment to place various environmental issues in clear perspective to create the environmental threat and opportunity profile. Business environment analysis is a regular business feature.

Environmental Threat and Opportunity Profile (ЕТОР)

Managing image of an organization is most important in the external environment. Global Competitiveness Index for igniting economic growth.

What is a business integration strategy? The main business of the company is in Motor Bike manufacturing for the domestic and exports markets.

The Environmental factors are quite complex and it may be difficult for strategy managers to classify them into neat categories to interpret them as opportunities and manageemnt. The downstream sector is a term commonly used to refer to the refining of crude oil and the selling and distribution of natural gas and products derived from crude oil.

Approaches and Techniques Used for Environmental Scanning. Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it.

It aspires to continue to develop technology overlaps between the businesses it has. It requires proper evaluation on the position of an organization, whether the adopted strategy is working well and if not why and how should it progress ahead.


Efforts should be taken to make assessments more objective wherever possible. Importance of Maps November 25, Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be eto noted that each sector is not exclusive of the other.

Technological up eotp of industry in progress. Once an organization gets into reputation problems, it goes on growing like weeds in a garden. When organizations can think far ahead, they can create some opportunities. Industry growth rate is 10 to 12 percent per year, For motorbike growth rate is 40 percent, largely Unsaturated demand.

It results in a quantity of information related to forces in the environment. While it plans to set up thermal power plants in states like Andhra Pradesh, Chhattisgarh, West Bengal, Jharkhand and Bihar which produce coal, this is indeed good news. Some external elements can be manipulated by company marketing, while others require the organization to make adjustments. The preparation of an ETOP provides a clear picture for organization to formulate strategies to take advantage of the opportunities and etkp the threats in its environment.

India is weak in it. This managememt achieved by brainstorming. The optimum level of flexibility should be maintained. There are number of uncertainties exist in a business situation and so a company can be greatly benefited buy devising proactive and flexible strategies in their plans, structures, strategy etc.

ETOP Analysis Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation ztrategic organization. Mostly ancillaries and associated companies supply parts and components, REP licenses for imported raw materials available. In a competitive business etoop, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public.