Chateau Margaux: Launching the Third Wine. This case examines Chateau Margaux’s thinking process on how to market its third wine ( vintage), a new . Corinne hired a new GeneralManager, Pontallier, who intime became one of theworld’s best wine experts They transformed ChateauMargaux. The Chateau Margaux wines are regarded as prestige brands with strong brand .. The marginal profits that could be realized from launching the third wine are.

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In terms of the vintage, Pontallier said the key to a successful en primeur margauz would be finding the right price point for the grand vin. Your email address will not be published.

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Margaux to release third wine 8th April, by Lucy Shaw. Paul Pontallier gave db a preview of Margaux last week.


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