Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing. His book Buyology: Truth and Lies About Why We Buy presents the findings from one of the largest scientific studies conducted on scanning the.

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Performing marketing research using knowledge and technology from neuroscience allow scientists find out how the brain reacts when it is exposed to stimuli.

But overall, these nuggets weren’t worth the effort of sifting through the rest of the rubbish May 28, Shane Avery rated it did not like it Shelves: The traditional mediums of marketing are rapidly changing and the costs of marketing are aboug better targetting and assessment of the potential impact of the trutu being purchased.

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, buology, brands, and products.

This was the most extreme example where I felt a science writer would have been a much better choice, but the rest of the book was similar. And when he talks about the novel and surprising ways that companies engage in those activities, it’s often interesting.

The useful and uselessness of company logos, the “smashableness” of products, historic examples of product failure and success, all of these interesting topics were written in an intriguing, entertaining and engaging manner. Other editions – View all Buy Ology: Oct 29, Marcus rated it liked it. The aut Well, here it is only March and we already have a strong contender for the worst book I’ll read this year.


Not only do we have no self-awareness for what really motivates us to consume, companies are just as lost when it comes to what brands will soar or sink. We revere religious icons and admire brands with the same part of our trutth now give me five hail Nikessound and smell are more potent than image, and a ritual can save an otherwise uninteresting product think a lime in a corona, or fries buyoloy a wendy’s frosty. Lindstrom explains the methods and mechanics used to judge our true buying tendencies.

And that’s one of the easiest things to get me fired up about!

This book also helped in understanding my own buying behavior. Being a marketer, I must get inside the consumer’s brain.

En ook anders dan wat uit marktonderzoeken komt. Bulletted, overexxagerated, and Ambitious!!!

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Save my name, email, and website in this buyplogy for the next time I comment. An eye-grabbing advertisement, a catchy slogan, an infectious jingle? If this is science, why have we not seen anything in scientific journals, let alone ANY peer-reviewed journals??? Welcome, Login to your account. Do you know of or can you recommend some scholarly reading for marketing people like me?

Unfortunately, I abiut end up finding books in e-advertising and other online marketing activities which somehow gets outdated with every technological development. There is no scientific evidence for this, and his scientific methods are sketchy, bordering illegal. There are some crazy techniques being used in marketing and they will only get crazier, more intrusive and more subtly manipulative thanks to guys like Martin Lindstrom.

Buyology – Wikipedia

Return to Book Page. Unlike the usual written research and survey, Lindstrom focused on neuromarketing study, whereas he utilized MRI technology to perform brain scans on his subjects to understand their brain activities. Mostly there was stating the obvious, then restating it with examples because the assumed reader was too stupid to get it the first time, followed by a cap on each chapter describing what we’d learn in the next. Psychology is always an important and interesting field to study.


Dec 08, Matt rated it did not like it. Using EEG technology, the researchers measured the brain activity of subjects while screening three new television shows: Vanessa Holmes says 10 years ago.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

The only reason I gave this audio book 2 stars is that my sheer contempt for it kept me listening until the end. Using EEG testing, they found that typical product placements caused no increase in brand recall.

Which is a shame because the content, stripped of the anr and exaggeration, is interesting and scientifically valid.

Tyra wears a jumpsuit, and Andre Leon Talley wears a muumuu w Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing.

The author contradicts himself all the time – sometimes just pages apart. Just a moment while we sign you in to your Goodreads account. I’m not normally one to pick up non-fiction, but this one caught my eye. I mean no disrepect to Lindstrom; you can tell that he trruth an interesting and charismatic guy and I’m sure I would love to be at a cocktail party with him.

Buyy study evaluates the effectiveness of logos, product placement and subliminal buyythe influence of our senses and the correlation between religion and branding.

It left this reader questioning whether Lindstrom mis-communicated his point or did not verify his research. Next Neuromarketing World Forum: Fear is an effective form of marketing, especially when based on our insecurities.